Monday, 5 November 2007

November Exhibition Preparations - Marketing week

Have set side this week to get all of the marketing side of things organised so that next week I can concentrate purely on choosing which paintings are going to be displayed and doing a 'mock hanging' to get the layout right. I am sharing an area with a friend of mine so we need to ensure our work looks right together before exhibition day arrives.

Yesterday I spent the morning revamping the old business cards and turning some of this years paintings into greeting cards to sell at the exhibition. I've also started putting together a portfolio on each work that people will be able to browse through as they come to my part of the exhibition (it's a group one of about forty artists and crafts people from the region).

Today I have a student coming to paint with me in the afternoon so no time to work on marketing. Tomorrow's task is to begin laying out a brochure. Publisher is such an asset! It was so easy to go and make changes yesterday to the business cards and run them through my printer - I dread to think the cost if I had used commercial printers.

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